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Marketing Lessons from a Pastrami Sandwich
I just got back from lunch with my grandfather at Harold’s, a New York-style deli that serves things like corned beef and brisket, chicken soup with matzoh balls, and potato knishes. At 2:00 on a...
View ArticleThe Case Against Perfection
Hi, I’m Sarah Peters, and I am a recovering perfectionist. There’s nothing wrong with perfectionism per se. As a part-time visual artist, I admire craftsmanship, the single-minded determination it...
View ArticleHow to Tell if You Have a Lazy Website — And What to Do About It
Your website has the potential to be your very best employee. Is yours earning its pay? Imagine you have a sales employee. He shows up everyday, but you’re not really sure what he does. You keep him...
View ArticleThe (Blindingly Obvious) Secret to Improving Your Business by 30% In Just One...
I just got a really inspiring email from Joanna Wiebe at Copyhackers, courtesy of her Tuesday Morning Tips newsletter. (If you’re not following Joanna, you really should! She always manages to teach me...
View ArticleStories Stick! Using Storytelling to Attract Customers
The other day, I read something that shocked me into taking action. In 2009 my husband was killed in an accident. In the following hours, weeks, and months I was shocked by the number of things we had...
View ArticleDon’t Hire Facebook to Promote Your Facebook Page
Veritasium is a fascinating science video blog (science nerds, unite!) which, as the name implies, is dedicating to uncovering the truth. In this recent video, they’ve uncovered a disturbing truth...
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Design Inspiration for the Humble Order Form
When it comes to web page design, most people concentrate on their sales pages and neglect the actual order form page. Don’t make this mistake! The order form page is crucial — this is when people will...
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Marketing Lessons from a Swedish Meatball
Perhaps it’s a product of my restaurant-family upbringing, but if you follow me at all you know that I draw inspiration from the most unlikely sources, including food. On a recent trip to IKEA, over a...
View ArticleThe Great Invisible Wall Experiment — Or the Power of Social Influence
I had a friend in college who used to demonstrate a funny trick at parties. While standing around talking, he’d bounce up and down on his heels. If he did it alone, people would look at him like he was...
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Why Bad Reviews Can Be Good Reviews
Several months ago, a small hotel in upstate New York faced a PR nightmare when a policy on their website went viral. The policy stated guests would be fined $500 for every bad review. The owner of the...
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The Best Time To Start Marketing Is Before You Start Marketing – Podcast with...
No matter how big or small your marketing budget is, you want to make sure that you spend the money wisely, and get a return on your investment. That’s why you need to plan your marketing, before...
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